22 Style Rules To Live By From A Cool Fashion Stylist
22 Style Rules To Live By From A Cool Fashion Stylist
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22 Style Rules To Live By From A Cool Fashion Stylist

With a knack for balancing bohemian ease and polished layering, Seher Khan has honed a look that feels both effortless and considered. Think vintage references sharpened with modern tailoring and punctuated by standout accessories. Her approach is all about instinct, proportion and a strong sense of self. From understanding proportion to building a cohesive wardrobe, these are the style rules she always comes back to…
Images: Alaïa; @SeherKhanp

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@SeherKhanp

Let your style evolve. I still pivot towards a number of different styles, but last year – when most of my trips were to beach locations – I discovered I’m a tropical baby meets polished layers meets electric jewellery. I unknowingly began amalgamating these sensibilities of vintage, boho and sophistication once I returned to the city, and it soon became my signature style. I’ve always been drawn to fashion that looks hand-picked, with a balance of expensive in the right way. I truly enjoy having a wide yet curated gamut to play in. 

Prioritise fit and proportions. Well-fitted clothing makes you look expensive and well put-together. You want to ensure it works for your body type first and then the occasion. I always try a few different silhouettes and proportions before choosing the final pieces – tighter on the upper body and looser on the bottom works best for me, versus the other way around. The art of counterbalance is the best way to accentuate your body. You could be wearing the most expensive outfit, but if it doesn’t fit well, it won’t work. 

Have a go-to outfit formula. For me, it’s well-fitting low-waist denim, a crisp white tank top, and either a cropped leather bomber or a cinched-at-the-waist blazer. That blazer is also one of the pieces I always come back to when I want to feel confident – nothing spells power dressing like a chic, cinched silhouette. I’ll always stack vintage jewellery to finish the look.  

Most people end up wearing every trend WITHOUT PERSONALISING IT, and that’s when it DOESN'T WORK.

Build your wardrobe around key staples. A white t-shirt in different necklines and materials, well-tailored black trousers (both high and low waist), well-fitting denim, a statement belt with hardware that can double as jewellery, a boyfriend blazer and a pair of leather ankle boots. I also love rectangular and square scarves that can be styled into tops, belts, bandanas or sarongs. 

Choose trends that align with your style. It’s important to identify which ones act like a subtext to your main style. Most people end up wearing every trend without personalising it, and that’s when it doesn’t work. My style leans bohemian, so I’m drawn to fringe, balloon pants, and utilitarian-meets-whimsical elements, while others just don’t suit my style. 

Pay attention to the small details. If you’re wearing heels, ensuring your trouser hem hits the floor is crucial – it’s one of my biggest pet peeves when trousers are too short. I also love throwing on a belt with a distinct yet subtle logo – think YSL, Bottega, Dehanche or Aureum – and cinching the waist to add shape to the body. This instantly elevates any outfit that might otherwise make you look out of shape. 

@SeherKhanp

Create balance in every outfit. I split it into three rules: balance volume, balance weight and balance accessories. Balancing volume is ensuring you don’t look like a block – I make sure either my top or my bottom is bigger or smaller than the other, and I cinch my waist when needed to create more shape. For example, if I’m wearing a high-waisted shirt skirt, I’ll throw on a bohemian, floaty top and French-tuck it to make it feel balanced and stylish. Balancing weight is about visual heaviness – never wear leather, suede, stripes, or polka dots head-to-toe. Let one piece be of a heavier texture and make sure the rest of the fabrics complement it. Balancing accessories means knowing how to stack jewellery and mix it with the textures of your bags and belts. For example, if you’re wearing tassel earrings, avoid a tassel bag and tassel shoes. Let one accessory be the main character and the rest support it.

Use accessories to transform your look. You can wear something as simple as a t-shirt and linen trousers, but add a chunky belt, a long tassel necklace, a couple of interesting rings and an archival luxury bag, and it completely transforms the outfit. If you can invest in only one thing, I’d always lean towards accessories. 

Build a wardrobe that speaks the same language. A cohesive wardrobe isn’t about having fewer pieces; it’s about having pieces that work together. Start by defining your style, then lock in a signature colour palette. I naturally lean towards earthy and jewel tones, then balance them with neutrals. I also follow a silhouette identity – my waist is always defined, with either a bohemian top or bottom (never both) mixed with more sophisticated layers.

Lean into colour and texture. I gravitate towards camel, tan, beige, olive, terracotta and ivory, complemented by oxblood, aubergine, ruby red and burnt orange. For textures, I love suede, leather and crochet. 

Elevate basics with accessories. I add chunky jewellery – I’ve been obsessing over eclectic earrings, especially from YSL, and long necklaces like the ones from Sophie Buhai. The attention naturally gets drawn to accessories when the outfit is simple. It’s the oldest trick in the book. 

@SeherKhanp

Make day-to-night dressing work for you. Personally, I can’t do without a shower before my evening affairs, but if I’m absolutely packed, I’ll carry a statement skirt with a print or texture that can jazz up even a simple white tank top and be easily packed in your bag. Otherwise, I’ll keep my day look slightly dressier and switch the footwear to heels and the bag to a clutch. 

Invest in pieces that last. Invest in luxury and mid-market items that are classic and won’t go out of style – like two-tone Chanel ballet flats, a rare JPG Shoulder Birkin bag or the Tiffany Bone Cuff. You can wear these years from now and still feel relevant. For everyday pieces that go through more wear and tear, it makes sense to save and shop more accessibly. I like brands like St. Agni, Akarkii, Faithfull The Brand and The Frankie Shop, and Revolve has great options for holiday wear. 

“Expensive is a feeling, not a price.” That’s the best style advice I’ve been given. Style has nothing to do with how many labels or expensive items you have in your wardrobe – it’s about how intentionally you’ve curated your pieces, how memorable they look and how long-lasting the quality is. I have items picked from local designers in Sicily that have lasted me longer than luxury brands. 

Look beyond fashion for inspiration. I studied Art Research at Central Saint Martins, which taught me to draw inspiration from sources beyond other people’s work. I take a lot from culture – music, food, photography – and recently I’ve been exploring South-American influences. It’s a really fun way to mood-board and understand colour, interiors and beauty. 

Add one standout detail. A pop-coloured heel is the easiest way to make an outfit feel more interesting. I love archival heels, tasselled styles and bright colours – they instantly make a look feel more fun. Brands like Andrea WazenCult Gaia, René Caovilla, Giuseppe Zanotti and vintage Dior all do great statement heels. 

@SeherKhanp

Add personal touches to your look. I always wear a few staples – my engagement ring and my multi-coloured three-stone sapphire ring, which was my Valentine’s Day present this year. These make me feel close to home and honestly match every single outfit I wear. I also track down vintage pieces from places like Vintage Baby Archive3 Sisters Archive, and Jean Vintage to find items that feel hand-picked and carry a story and legacy.

Use simple styling tricks to elevate an outfit. I love converting scarves into tops and capes – it’s the easiest way to pack for a summer holiday. Printed scarves make the cutest tops and sarongs, and for capes, I’ll take a rectangular scarf and tailor a hole in the centre for the neckline. I also wear scarves with tassels as belts around the waist on otherwise simple outfits.

Adapt your style to the occasion. I always look at the dress code first, then find pieces that fit within my style parameters. I’ll go through lookbooks and websites to build outfits that still feel like me. During moments like Eid, I love discovering new homegrown brands and choosing pieces that reflect my personal style. 

Style has nothing to do with HOW MANY LABELS OR EXPENSIVE ITEMS you have in your wardrobe – it’s about how intentionally you’ve curated your pieces, how memorable they look and how long-lasting the quality is.

Know what doesn’t work for you. Satin camisoles with lace are something I regret buying into – they can look cheap very quickly and everyone seems to have one. 

Know the brands you can rely on. I always go back to Massimo Dutti for everyday staples, Khaite for boots, Ben Amun for vintage jewellery, Citizen of Humanity for denim, Rag & Bone for resort dresses and COS for white T-shirts. I also keep coming back to my Alaïa fishnet ballet flats – they go with everything and instantly pull a look together. 

Let your style grow with you. I went from idolising Avril Lavigne’s style at 14 to where I am now – thank God I grew up. For the longest time, I fought against my eclectic tendencies, especially in the era of ‘clean girl’ and ‘old money’ aesthetics. Keeping to beige felt safe, but recently I’ve come into being myself. I now enjoy mixing vintage and archival finds with high-end pieces, and I wear whatever I feel like – I’m not restricted to my ‘grid’. 

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