Leading Ladies

We go behind-the-scenes of co-founders of Ego & East talent management agency & partners in Maison Pyramide. As social media personalities & agency founders, the Lebanon-born sisters are visual style experts who are fully immersed in the industry.

We go behind-the-scenes of founder & Creative Director of Bilarabi – a jewellery brand specialising in Arabic calligraphy. An all-round trendsetter, cultural entrepreneur & artist, Nadine is one of the most respected names in the industry.

We go behind-the-scenes of brand consultant, stylist & interior design expert. Whether she’s transforming wardrobes or interior spaces, tastemaker Sam’s approach to style is the ultimate combination of modern & minimalist .

We go behind-the-scenes of philanthropist, founder of eyewear brand Karen Wazen & an executive board member of Fashion Trust Arabia. Her 8 million Instagram followers are testament to Karen’s light-hearted, candid & personal approach.

We go behind-the-scenes of the founder of SoMatcha, Treat Products & Treat Salon. An architecture graduate, Yara started as a beauty content creator before launching her Matcha brand & opening her first salon in Riyadh.