Privacy Policy



1.1 Welcome to SheerLuxe Middle East, the online platform and associated services (referred to as the "Platform"), operated by SheerLuxe Ltd (“SheerLuxe”, “SheerLuxe Middle East”, “we”, “us”, or “our”).

1.2 This Privacy Policy governs the collection and usage of personal information through our Platform. Some of this information can identify you and is known as personal data, whether sensitive or not ("Personal Data"). We take your privacy seriously and are dedicated to safeguarding and respecting your privacy rights in compliance with applicable laws.

1.3 In this Privacy Policy, references to "you", "your", "yours", or "users" pertain to any visitor or user of the Platform.

1.4 When you provide personal information to us through the Platform, you confirm that you have the necessary consent or authorization to share that information, and you acknowledge our right to use it as outlined in this Privacy Policy.

1.5 By accessing and using the Platform, you are considered to have accepted the Terms and Conditions as well as this Privacy Policy. These documents outline your rights and obligations. If you disagree with any part of them, please refrain from using the Platform.

1.6 If you have any questions or concerns regarding this Privacy Policy, you can contact us anytime at [email protected]



2.1 We retain the right, at our sole discretion and with or without prior notice, to modify this Privacy Policy. The version of the Privacy Policy applicable to your use of the Platform is the one available on the Platform at the time of each access. If we make changes, we will update the "Last Updated" date at the bottom of the Privacy Policy and may also provide additional notice, such as on our homepage or through email. Continuing to use the Platform after such changes indicates your acceptance of the updated Privacy Policy. If you do not agree with the new Privacy Policy, please discontinue using the Platform.



We may collect and retain the following types of information:

3.1 Information you provide

When you register on our Platform, we may request personal details such as your name, age and contact information.

Subscribing to our newsletter requires your name, surname, company name, and email address.

Occasionally, we might invite users to participate in surveys or contests, during which we could collect data such as your name, contact information, postal code, or job title. Our Platform may also allow users to submit information through specific features.

3.2 Information from your Platform usage

We gather data about the services you use and your interactions with them, such as viewing content, engaging with advertisements, and other interactions on the Platform.

3.3 Information generated from Platform use

We store data derived from analysing information provided by you and other users of the Platform. This includes data concerning purchased products, subscribed services, and other interactions with the Platform.



4.1 We process your Personal Data for the following purposes:

Creating and maintaining user accounts

Providing personalised content, goods, or services

Handling competition entries

Facilitating payments for digital content, goods, and services

Enabling suppliers and service providers to perform functions on our behalf

Ensuring account and business security

Enhancing and refining products and services

Sending personalised marketing communications

Delivering personalised advertising

Compliance with applicable laws



We are committed to ensuring the security of your Personal Data. We have implemented suitable physical, electronic, and managerial measures to safeguard the data we collect online. While we strive to protect your Personal Data, the inherent risks of transmitting data over the internet mean that data transmission to the Platform is done at your own risk.



6.1 There are scenarios where we may need to disclose your Personal Data to third parties, in line with applicable law and for the purposes specified above. These scenarios include disclosure:


To our subsidiaries, branches, or associated offices

To outsourced service providers for service facilitation

To third-party service providers for business security and continuity

To legal entities involved in joint ventures, collaborations, sales, mergers, etc.

To advertising partners for personalised ads

To marketing partners, with your consent

To public authorities, as legally required

To other third parties with your consent



We might transfer your Personal Data to third parties in countries outside your original country of collection for further processing. We ensure that your privacy rights are adequately protected according to applicable laws through appropriate technical, organisational, contractual, or lawful means.



The Platform employs cookies to differentiate you from other users and improve your browsing experience. By using the Platform and its services, you consent to the use of cookies.



Linked websites connected to the Platform are governed by their own privacy policies.



If you have any questions or inquiries about our services or general concerns, feel free to contact us at: [email protected]


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