Welcome back to the SheerLuxe Middle East podcast. On this episode, Georgie Coleridge Cole is joined by Sonal Vara-Parmar, CEO of IAM Entertainment, the region's first female-led entertainment company. First, we discuss Sonal’s unique heritage and upbringing in Zambia, her transition from London to New York and finally to Dubai, where she has played a pivotal role in transforming the region into a global entertainment hub. Sonal also shares insights into her work with A-list celebrities like Beyoncé, Coldplay and Kevin Hart, and the importance of authenticity in talent management. She then takes us through the founding of IAM Entertainment and its mission to create meaningful connections through storytelling and cultural exchange. Finally, she reflects on the role of entertainment in shaping perceptions of the Middle East and fostering inclusivity.

In today’s episode, make-up artist and content creator Sarah Sequeira explains how to achieve a bronze smokey eye. From the best ways to create depth to the most flattering shades, she takes us through the products and techniques she swears by.

In this episode of SheerLuxe Middle East, we dive into the world of Formula E in Jeddah. Join us for an action-packed day, where we celebrate women in leadership and motorsport with a special brunch featuring 25 incredible women in business. Our guest of honour, Reem AlAboud, one of the first female Saudi race drivers, shares her inspiring journey from a young girl fascinated by cars to breaking world records in racing. We explore the ‘Girls on Track’ programme, designed to empower young girls interested in motorsport, and hear from Reem about her experiences and the importance of representation in the industry. Plus, we get a behind-the-scenes look at the Formula E pits, learn about the rigorous training and preparation that goes into being a race car driver, and even take a ride in the safety car.

Welcome to a special episode of SheerLuxe BTS, where we take you behind the scenes on a shoot with our latest Cover Star, Ramla Ali. Ramla is no stranger to breaking boundaries. She’s made history as the first boxer to represent Somalia at the Olympics and to win an international title for the country. An author, UNICEF ambassador and a passionate advocate for racial equality, she’s also the founder of the Sisters Club – a charity that empowers women to learn self-defence and pursue careers in sport. When the gloves are off, she also delivers some knockout fashion. With a new biopic charting her story due to land later this year, we sat down with her to find out more about how she’s found strength, her style and given women the tools to fight for themselves – both in and out of the ring…

In this episode of the SheerLuxe Middle East podcast, editor-in-chief Tamara Jabi is joined by 3 stylish women who are officially joining the SL ME team as contributing fashion editors. Hebah Baker, a fashion buyer with over a decade of experience working with some of the world’s most prestigious brands, Talar Bilemjian, founder of the ready-to-wear label Talar Nina & Lamia (Lulu) Dahmash, who is known for her work as a stylist & creative consultant. Together, they chat about the pieces & trends they’re loving right now, standout moments from fashion month & the regional designers making waves. They also share the beauty treatments, homeware finds & travel plans currently on their radar – with plenty of recommendations along the way...

In this episode, we take you behind the scenes in Dubai for a special event in partnership with Binance, one of the world's largest cryptocurrency exchanges. It starts at the opulent Bvlgari Hotel, where the team prep for an exclusive dinner with an inspiring group of women, as well as an exciting podcast recording with Binance's CMO, Rachel Conlan, and head of marketing, Frederica Tompkins. The team then dive into the world of crypto, sharing their initial doubts and misconceptions about investing in digital currencies. As the conversation unfolds, they explore the potential of cryptocurrency and the vital role of diversification in investment strategies. With a strong focus on financial education – especially for women – the aim is to inspire and empower listeners to navigate this fast-evolving landscape with confidence.

On this episode of SL Middle East, we dive into the fascinating world of cryptocurrency with industry experts Rachel and Frederica from Binance. First we breakdown what cryptocurrency is and how it works, before going on to discuss the mainstream adoption of cryptocurrency and its implications for the future of finance, as well as our personal journeys into the crypto world. We then go onto highlight the importance of education and community in navigating the crypto space, before touching on some real-life success stories of individuals who have ventured into crypto investing, starting with as little as $5. This episode will allow you to discover how the landscape of digital assets is evolving and why it's essential for everyone, especially women, to get involved in this financial revolution.

In this episode of 48 Hours, Georgie Coleridge Cole, Elaine Lloyd-Jones & Tamara Jabi explore Doha, Qatar, immersing themselves in its dynamic fashion and cultural scene. First, the team dives into Doha’s luxury shopping scene at Place Vendôme Mall where they share their top fashion picks, the latest trends they’re loving, & how their personal style evolves when travelling. Then, the three head to lunch at Zuma, a favourite dining spot where they chat about their past adventures in Dubai, as well as their latest pop culture obsession — Chris Hemsworth. A stop at a pop-up event in Katara introduces the team to talented artisans, where they gain insight into their creative processes and the cultural significance behind their work. Finally, they get ready for an exclusive Fashion Trust Arabia dinner while reflecting on the inspiring women they’ve met & the rich fashion landscape shaping Doha.

In this episode, we spend the day with Dima Ayad, creative director of Dima Ayad and founder of DAC Communications, as she prepares for her highly anticipated show at Dubai Fashion Week. From last-minute preparations and model fittings to the excitement of a live performance by singer Azza, Dima shares her thoughts on maintaining calm amidst the chaos, her love for London and the importance of good energy. We discover the creative process behind her latest collection, ‘Beauté Sauvage’, and hear about the challenges of juggling multiple events during fashion week. With insights from her team and a glimpse into her showroom, this episode is a must-watch for fashion enthusiasts and anyone curious about the industry.