A PR Founder’s Current Obsessions
1. The Belt
This mixed metal Déhanche belt. It’s subtle, but it brings that perfect 90s coolness.
2. The Outerwear
My Toteme fringed wool coat. It’s so effortlessly chic and incredibly easy to wear – I’m obsessed!
3. The Blazer
I live in oversized blazers from The Frankie Shop. I wear them everywhere – meetings, dinners, even over my workout set on the way to Lagree. It’s the easiest way to look put together.
4. The Knitwear
A classic, slightly oversized cashmere sweater in brown or beige from Vince. You can never go wrong with the basics done well.
5. The Hero Dress
A Moni black dress from Autonomie Official. I wore it to an event we hosted in Kuwait and fell in love with it ever since.
6. The Everyday Basic
Honestly, a great gym set. I wear them almost daily – they motivate me to actually work out and they’re so comfortable. If I need to elevate the look, I just throw on an oversized blazer. We collaborated with a Lebanese brand called Cali on one of our Abi events and I’ve been hooked on their quality ever since.
7. The Bag
The Bottega Veneta Andiamo Long Clutch in Intrecciato suede. I style it in so many ways – either with a brown dress, nice tights and boots with a cool jacket on top, or with a pair of jeans, an oversized suede jacket and rain boots. I love pieces that do the work for you, so the rest of the outfit can stay minimal.
8. The Colour Mood
I’m trying to get out of my brown era, but it seems impossible. I love it so much. I’m slowly transitioning into more ‘Cloud Dancer’ tones – that soft off-white feels fresh.
9. The Boots
My Gucci clogs. I almost missed a flight buying them – so worth it, I don’t take them off.
10. The Evening Shoe
Chanel slingbacks. I haven’t bought any recently, but they’re always a classic and perfect for a night out. They elevate an outfit without needing super high heels.
11. The Denim
High-waisted straight-leg denim or barrel jeans from Agolde. It’s flattering, modern and easy to style. I love denim that feels structured but still comfortable.
12. The Sunglasses
Miu Miu sunnies. I love a good pair of sunglasses, although I lose them quite a lot. I genuinely think I’ve lost more than 20 pairs in my adult lifetime. I even once bought the same pair twice.
13. The Statement Piece
I love a bold jacket or blazer with a strong silhouette – something that does all the work so the rest of the outfit can stay minimal. Right now, that’s my Farm Rio Richelieu heart-embroidered leather jacket. I have it in black – the green version is beautiful too – but the lace-like detailing makes it such a standout piece.
14. The Go-To Brands
The Row will always be at the top for me – clean lines, understated luxury and timeless tailoring. It feels effortless but incredibly refined. I also love Bottega Veneta for the craftsmanship and modern edge, especially the bags and woven leather pieces. Jacquemus is another brand I admire, particularly for its creativity in marketing and storytelling.
15. The Trend
A really good oversized silhouette – oversized blazers, wide-leg trousers, barrel jeans. It’s trend-led but still feels timeless when styled well.
16. The Jewellery Stack
Ear stacks and ear cuffs. They’re such a big part of my personal style, and I never wear them symmetrically. I’m especially loving Rainbow K, Nayla K and the Tiffany Titan by Pharrell Williams pieces.
17. The Watch
The Cartier Baignoire. Not a recent purchase, but I was immediately drawn to its vintage energy. I love small watches that feel almost like jewellery.
18. The Beauty Heroes
The Hydro Grip 12-Hour Hydrating Gel Stick Concealer from Milk Makeup. It lights up my under-eyes and makes me look rested, even when I’m running on fumes. I’m also very into lip care right now – mixing the Sorbe exfoliator with the new Gisou honey collagen lip mask genuinely works magic.
19. The Skincare Ritual
I recently jumped on the LED mask trend. My dermatologist recommended CurrentBody and it’s become my little me-time ritual every night.
20. The Wellness Habit
Lagree classes. They’ve become my go-to wellness habit – they push me, keep me consistent and make me feel stronger both physically and mentally. It feels like therapy. When I’m in Dubai, it’s either Soul Mvt or Boost. In Kuwait, I go to Tone.
21. The Home Piece
The Fish Design vases by Gaetano Pesce. I have a green and pink one styled on my green counter with a stack of Assouline books and a crochet bouquet of Fleurique flowers.
22. The Holiday Piece
I’m a summer girl, so I love a good swimsuit or a resort set. A crochet set from Spell is always a favourite.
23. The Vintage Find
I’ve always had a soft spot for vintage watches. I’m dreaming of building a proper collection one day. Even when I buy something new, I’m drawn to pieces that have a vintage feel, like the Cartier Baignoire or the Jaeger-LeCoultre Reverso. A few years ago, I discovered Facette 58 in Paris, and it’s been my go-to ever since.
24. The Next Investment
My next investment will likely be a wellness retreat. I want something that’s scientific but soulful at the same time. At the top of my list so far is SHA Wellness Clinic in Spain.
25. The Mindset
I’m much more drawn to pieces – whether in fashion, beauty or lifestyle – that feel timeless and considered. I’ve moved away from chasing trends and towards things that support longevity. I value investing in myself more than investing in things, and that shift has been really exciting for me.
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