Everything A Cool Fashion Founder Is Loving Right Now
Images: @SheaMarie
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Everything A Cool Fashion Founder Is Loving Right Now

Founder of SAME and long-time tastemaker Shea Marie has built her brand around elevated essentials with a directional edge. Known for her effortless blend of polish and personality, she leans into tactile fabrics, Western accents and rich neutrals, punctuated by flashes of red. Here, she shares the pieces she’s reaching for on repeat.
Images: @SheaMarie

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1. The Fashion Set

I’m loving SAME’s new silk pant and top set from the Pre-Spring 26 collection, styled with the contrast waist scarf. It’s chic, effortless and super comfortable. The silk drapes beautifully and it’s one of those outfits that looks polished without trying too hard. 

2. The Outerwear

My vintage fringe leather jacket from the Ralph Lauren store in Aspen. It’s endlessly versatile – I can throw it over the simplest outfit and it instantly pulls everything together, adding just the right amount of chic with a subtle western edge.

3. The Coat 

I love the oversized minimal shearling coats from Toteme – pared-back and luxurious at the same time. 

4. The Knitwear 

I love wearing my SAME knit mini dress. It’s oversized on the top with extra-long sleeves and a turtleneck, but tight at the hips and short. I pair it with tights and knee-high boots for a chic cold-weather look. 

5. The Dress

The SAME shimmer knit bodysuit teamed with the ruched knit maxi skirt creates the illusion of a dress – and it’s quietly become my latest obsession. It’s sleek and streamlined, but the texture and ruching keep it from ever feeling flat.

6. The Everyday Basic

The most worn piece in my closet – basically on a daily basis – is SAME’s relaxed ribbed turtleneck. It’s so basic and minimal but the shape is amazing and adds an extra cool factor. 

7. The Bag

My Phoebe Philo Cabas bag in black. The leather is this beautifully buttery soft calf leather – I love it. It always feels sleek but still holds everything I need throughout the day. 

8. The Colour & Fabric

Pony hair, silk and everything fringe. I’m almost always a neutral girl but I’m loving a pop of true red. 

9. The Boots

My black Khaite Davis knee-high boots. I’ve had them for two years and I wear them constantly. They’re always sold out. 

@SheaMarie
@SheaMarie

10. The Heels 

It has to be my Khaite D’Orsay pumps in patent leather in wine. I tend to lean into neutral tones, so this rich wine shade adds the perfect contrast to an evening look. 

11. The Denim 

SAME’s denim is the absolute best. I’m obsessed with our barrel jeans – they’ve been the bestseller of the season and the fit is amazing.

12. The Footwear Style

Cowboy boots are such a classic shape that never goes out of style. I’m currently loving the Khaite Dallas – I have them in chocolate-brown suede and black leather. 

13. The Accessory

I love my Dehanche belt in brown croc and my SAME fringe sarong. The sarong is such a versatile piece to pack for a trip or long weekend away. 

14. The Statement Piece

I’m loving fringe – whether that’s on a scarf or a tassel belt. I’m also really into the super oversized sunglasses look. My go-to brands are Phoebe Philo or Bottega

15. The Designers

You can’t really miss with Toteme, Khaite or Phoebe Philo. All three master that quiet, considered kind of luxury – impeccably cut, beautifully restrained and completely timeless.

16. The Trend

Because I have a house in Aspen, anything western is always a moment for me. Fringe, denim, cowboy hats and boots – I love it all. 

@SheaMarie
@SheaMarie

17. The Jewellery 

I love an oversized hoop. SAME has some cool new styles launching this week that are a dream. 

18. The Watch 

My favourite watch is a vintage Cartier Santos Demoiselle in silver, or a Cartier Baignoire in gold. They’re both timeless silhouettes, but one is slightly sportier and one is more refined – I love switching between the two, depending on my mood.

19. The Beauty Hero

My favourite thing right now is the reusable silicone eye patches from SIO Beauty. I put my favourite eye cream underneath and the patches hold it in place so it really soaks in. So much better than one-time-use patches. 

20. The Skin Treatment

I love getting a microneedling and BBL laser combo once or twice a year. I go to Chrissey at Dr Kao’s office in Los Angeles. 

21. The Wellness Habit

I’m obsessed with Ballerina Farms protein powder. I look forward to it every morning. 

22. The Travel Essential

silk eye mask is non-negotiable for me. I’m constantly travelling, and whether it’s a long-haul flight or just switching off at night, it’s the one thing that guarantees proper, uninterrupted sleep.

23. The Work & Travel Bag

For work and travel, my The Row Marlo bag is always with me. In size 17 – the largest – it fits absolutely everything I need.

24. The New Addition 

My oversized Bottega aviators. They make a simple outfit feel elevated and ‘cool girl’. 

25. The Everyday Recommendation 

My everyday lip combo is the REFY Blur Liner in ‘Stone’ with Cherry ChapStick. I genuinely recommend it to everyone. 

Follow @SHEAMARIE@SAME 

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