Editor’s Letter: September

Dear readers, 

September always feels like the reset button. In the region, it’s not just back-to-school, it’s also the countdown to cooler days and what I like to think of as our own version of a second summer. Unlike elsewhere, where the season signals darker nights and heavy layers, here it means the best months are just beginning – beach weekends, outdoor dinners and that unmatched buzz the city gets when the weather finally turns. From fashion weeks to new restaurant openings, it’s officially the start of event season and it’s going to be go, go, go. 

We’re also gearing up to launch something new: SheerLuxe Middle East Wedding Edition. Coming soon, it will be your guide to bridal styling, planning advice and regional inspiration. As someone with a wedding on the horizon, I can confirm I’m taking notes right alongside you. 

Fashion, of course, takes centre stage in September. Dubai Fashion Week will showcase some of the region’s most exciting names, including Mrs Keepa, Lama Jouni, and Dima Ayad. Meanwhile, our Middle East and UK teams will be coming together in London and Paris for the very first time. Expect entertaining, fresh and original coverage across shows, street style and city moments – the kind of content that brings fashion month to life in a way only SheerLuxe can. 

Meanwhile, our Abu Dhabi city guide is about to drop, the team will be on the road creating content across the region, and October is already shaping up to be huge. The SheerLuxe UK team will be in Dubai for something very special, and we’ll also be heading to Riyadh Fashion Week and We Design Beirut, both set to be milestone moments on the regional creative calendar. And behind the scenes, we’re working on exciting innovations at SheerLuxe Middle East that I look forward to sharing with you very soon. 

Alongside all that, we’ve got more inspiring guests on the podcast, home tours to fuel your interiors mood board, and fresh fashion and beauty edits to guide you into the new season. Personally, I love that travel really picks up now – the perfect excuse to break out coats and boots. I’ve already got my eye on a Nour Hammour bomber, and if that’s not reason enough to book a trip, I don’t know what is.

Here’s to better weather, new beginnings and more exciting goings-on at the SL ME office. Watch this space…