23 Small Businesses To Support Now

Sade Skin is a Dubai-born skincare brand creating multifunctional essentials designed for real life and ever-changing climates. With formulas created in Turkey and Korea, its clean, barrier-first products deliver hydration, protection and balance with fewer steps – perfect for heat, humidity, travel, and busy days. Thoughtfully crafted for simplicity and performance, Sade’s products come in cute, minimalist packaging. 

Visit SADESKIN.CO 

Maison Mar was founded by Marwa Al Qaisy with a clear vision: to create slow-fashion pieces that feel intentional, stylish and wearable. Rooted in simplicity, quality and versatility, each design is produced in limited quantities to ensure thoughtful craftsmanship and individuality. Maison Mar’s collections are made for day-to-night dressing and are beautiful.

Visit MAISONMAR.COM 

Olalla is a playful Dubai-based jewellery brand known for its customisable pieces designed to reflect your personal style. Founded by Roula Nasr – who became known for her signature charm bars – the brand offers everything from personalised charms to everyday staples, all designed to be waterproof and tarnish-resistant for wear-anywhere ease. Olalla makes self-expression through jewellery feel fun, accessible, and unique.  

Visit SHOPOLALLA.COM 

Remy Suits is a premium tailoring brand redefining modern suiting with impeccably cut garments that balance bold design, colours and classic silhouettes. With an eye for sharp cuts, luxe fabrics, and personalised fit, Remy’s suits are made to elevate every wardrobe. Combining sartorial heritage with contemporary detail, Remy Suits delivers pieces that feel custom-crafted and effortlessly refined for the modern woman.

Visit REMYSUITS.COM 

Founded by Rosie Gunn and Chris Primett, Endless is a Dubai-based platform redefining how you wear luxury. Combining rental and resale, it gives you access to hundreds of designer brands without the commitment, making it easy to switch up your wardrobe for any occasion. With a focus on convenience and sustainability, Endless offers a smarter, more flexible way to shop for fashion. 

Visit ENDLESS.AE 

Underhance specialises in softness that you’ll never want to take off – premium basics designed for comfort, style and all-day wear. From buttery-soft underwear and loungewear to simple staples that feel like a second skin, its pieces blend sleek design with the best quality fabrics. Standout products include the Booty-Boosting Shorts and the Thong Bodysuit.  

Visit UNDERHANCE.COM 

FAINE is a Dubai-based lifestyle brand creating thoughtful, personalised accessories that blend style with everyday intention. Born from a love for meaningful details, FAINE offers customisable pieces – from embroidered pouches and personalised hair accessories to journals you actually want to write in – all set to inspire confidence, connection and mindful living.  

Visit FAINEOFFICIAL.COM 

Founded by stylist Zeina Kilani, Sun Culture celebrates the art of dressing with pieces that feel free-spirited and sun-kissed. Inspired by global cultures and crafted with thoughtful touches such as subtle gold and bronze accents and intricate embroidery, its resort wear blends minimal silhouettes with bold, colourful accents – perfect for beach days, poolside lounging and chic vacation looks.  

Visit SUNCULTURE.STORE  

Founded by Shereen Abdulla, Adaye is a Dubai-born fem-care brand transforming the way women experience their cycles with organic, sustainable menstrual products designed to be free of chemicals, plastics, and toxins. Prioritising both body health and environmental responsibility, the brand was born from Shereen’s personal journey navigating hormonal and gynaecological health challenges. Adaye’s pads, tampons, and liners are all made with clean, biodegradable materials, and highlight community-focused education that breaks period taboos across the region. 

Visit ADAYE.CO 

Almost Favourite takes your workout seriously with socks designed for both comfort and performance. Featuring breathable fabrics, supportive fits, and sticky bottoms for ultimate grip, these socks stay put through every move – whether it’s yoga, Pilates or HIIT. A must-have pair is the dark beige set, which has ‘In My Sculpting Era’ written across the side.  

Visit ALMOSTFAVOURITE.COM 

Lovespun is a premium lifestyle brand specialising in 100% pure mulberry silk essentials designed to elevate your nights and wellness. From silky pillowcases and eye masks to bedding, scrunchies, and thoughtful accessories, its high-quality, breathable silk helps reduce frizz, protect skin, regulate temperature and support better sleep. With OEKOTEX-certified, handmade silk and luxe packaging perfect for gifting, Lovespun blends comfort, conscious luxury and wellness into pieces you’ll love using every day.  

Visit LOVESPUN.COM 

Inspired by years spent travelling the world, Melissa Phair was created to simplify dressing for every destination. The brand’s signature lies in its effortless, mix-and-match pieces – from relaxed linen and floral lace sets, to statement occasion wear and now, everyday accessories. Melissa’s new modern yet timeless leather handbags – the Maggie style in particular – and shoes are designed with longevity and versatility in mind, encouraging a more mindful approach to fashion.

Visit MELISSAPHAIR.COM

Designed for everyday wear, Alligator Sunday offers a range of high-performance sunscreens that go beyond basic protection – blending broad-spectrum SPF with nourishing, clean, skin-loving ingredients. From lightweight facial SPFs and hydrating body formulas to lip balms and on-the-go formats, each product is designed to slot easily into your daily routine. With a focus on gentle, reef-safe formulations and family-friendly options, Alligator Sunday makes sun care feel cool and consciously considered.

Visit ALLIGATORSUNDAY.COM

Origins Studios is a forward-thinking fashion label based in the UAE, built on the idea of self-expression through bold, conscious design. Blending vibrant aesthetics with a socially aware approach, the brand creates statement pieces that celebrate individuality and femininity, all whilst embracing more responsible production values. The Linen Rhea Set is a standout favourite – ideal for warm weather and those who prefer a more modest approach to dressing.

Visit ORIGINS-STUDIOS.COM

Founded by Gauri Sarma, Be Athletica is a Dubai-based athleisure brand redefining workout wear through sustainability and style. Created using reclaimed and deadstock fabrics, each piece is produced in limited drops. Blending a nostalgic, sport-inspired aesthetic with modern performance, its collections are made to move with you throughout the day. 

Visit BEATHLETICA.COM