Meet The Women Behind This Luxe F1-Inspired Label

Anu: The idea for the brand came about during the lockdown. We were walking around London and noticed lots of people wearing merchandise featuring the Gulf logo. It sparked something – we thought why not create a brand that takes that motorsports aesthetic and makes it truly luxurious? At the time, there was nothing like it on the market.

Nandita: We both saw the potential to build something that merged our love of fashion and F1. Our aesthetic was always going to be rooted in classic design but with a bolder edge. We wanted to create wearable, timeless pieces that carried the spirit of motorsports in a refined and elevated way – something you can wear now and still want to wear in 50 years.

Anu: Having been in the fashion business for a while, we had a very clear idea of what we wanted to create. The Gulf’s racing heritage – with its iconic light blue and orange – was a huge inspiration from the start. Those colours became signature elements of our collections.

Nandita: We both wanted to create pieces that felt luxurious but also cool and accessible. Our jackets, in particular, blend the influence of motorsports with a sense of understated glamour. The brand has resonated because it’s wearable, not costume-y. It’s fashion, not fanwear.

Anu: F1 represents boldness to me – but also a kind of timeless cool. It’s an attitude, a way of moving through the world with purpose and style.

Nandita: And it’s about precision and confidence. There’s something very powerful about the energy of F1, and we want that to come through in what we create.

Anu: Our heritage definitely influences our sense of style. The use of colour, the appreciation for craftsmanship – it’s all been shaped by our cultural background and the beautiful diversity of cultures we were surrounded by growing up.

Nandita: And of course, our mother and grandmother had a big impact on us, too. They were always impeccably dressed – whether they were on the school run or going out for dinner. That sense of effortless style really stayed with us.

Anu: If I had to give advice to women wanting to start a brand today, I’d say: be original and find a way to stand out. Don’t follow trends. Know your vision and stay loyal to it.

Nandita: And love what you do. Passion and focus will take you a long way. Fashion is not an easy industry – it takes stamina but if you care deeply about what you’re doing, it shows.

Anu: To maintain balance, we’ve chosen to release just one collection per year. That rhythm allows us to stay creative while also making time for family. It’s a pace that works for us.

Nandita: I don’t see it as pressure because I genuinely enjoy the work. I manage two brands, and I’ve learned to prioritise and manage my time well. That balance is what keeps me going.