A Cool Fashion Buyer Shares Her Wish List For This Season
A Cool Fashion Buyer Shares Her Wish List For This Season
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A Cool Fashion Buyer Shares Her Wish List For This Season

With a knack for mixing timeless staples with playful twists, fashion insider Yasmine Ghaemi brings a distinctly personal touch to everything she curates. As senior buyer at Ounass and founder of jewellery label YASMIA, she champions contemporary fashion and accessories with an elevated edge. Here, she reveals her autumn must-haves, go-to regional brands and more…
Images: @yassminsaleh | @YASMIABYYAS | @deme_love_ | @Autonomie.Official | @VANROBOTS

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@YassminSaleh; @HirotakaJewelry; @Deme_Love

1. Personal Style

I dress based on my mood – some days it’s all about bold stripes layered with scarves, other days I keep it clean and minimal. I love styling unexpected combinations, like throwing on a completely random pair of shoes just because it feelsright. My mom and sister usually give me ‘the look’when I’ve pushed it too far, but honestly, that’s half the fun. I’m also big on archives; some of my favourite pieces have come from my grandmother’s or mother’s closets, and even from digging into my own wardrobe from years ago. Right now, I’m deep in a scarf phase. I just hauled a stack back from a visit home, and they’ve become my latest obsession. 

2. The Wardrobe Staples  

My go-to brands are all about timelessness with a refined edge.  Toteme for those perfectly cut staples I end up wearing on repeat. St. Agni for minimal, effortless pieces that always feel fresh. Anine Bing for elevated basics that just work, no overthinking required. Wardrobe NYC for essentials that are quickly becoming the backbone of my closet.

3. The Regional Brands  

When it comes to sunglasses, I reach for  Philo eyewear; the brand’s bold, clean frames always feel sharp and directional for everyday wear. Kamushki is my go-to for playful jewellery that always makes me smile. For clothing, Yassmine Saleh is a favourite, her pieces tell a story – each collection feels personal, thoughtful and beautifully layered. Also, L’Atelier Nawbar for its jewellery, I love how they are reimagining heritage through a fresh, modern lens.

4.The Jewellery  

For sleek, minimal pieces with a directional edge, I love the Japanese brand, Hirotaka. It’s refined and cool without trying too hard. Van Robot is another favourite because jewellery, in my opinion, should never be too serious. And Jessica McCormack strikes the ideal balance between timeless heirloom design and modern sensibility. 

5. The Evening Dresses  

Maria Lucia Hohan is always a reliable choice – chic, flattering and the kind of occasion wear you will put on more than once. Deme is perfect for achieving that sculpted, pulled-together look. When I want something more modern, I love Autonomie and Taller Marmo when I’m in the mood for drama. 

6. The Everyday Fit 

A structured blazer that makes me feel put together. The Soft Goat Boyfriend Sweater is my all-purpose knit, perfect for almost any occasion. And, for those extra busy days, I love a linen matching set from Staud or  Alemais – they take me from day to night with ease. Then, to make an outfit feel uniquely mine, I add my assortment of jewellery, from necklaces and rings to a variety of earrings. 

7. The Trend Predictions

I’m seeing slip dresses make a comeback, but this time, layered rather than worn bare. Think over tanks, under cardigans or even paired with trousers for a modern twist. I’m also really into the rise of pirate-inspired shirts with lace, oversized collars and ruffles –a bit dramatic, but totally wearable when toned down. Honestly, I’m hoping clogs have their moment to shine –chunky and comfortable but styled in a way that feels fresh and new. 

8. The Fall Wish List 

I’m dreaming of a Nour Hammour coat and the Bite Studio Polus blazer, both chic staples. I’m also loving lace silk camisoles from  Khaite and sets from NYC-based brand  Arakii.

@Autonomie.Official

9. The Recent Purchases  

An Arma leather set that’s sharp and effortless; its pieces make me wish winter would come earlier. Then I picked up the Studio Amelia burgundy Maverick boots and an oversized Kujten cashmere Hachiko Bandana scarf – both cosy meets cool.

10. The Handbags

Savette’s Slim Symmetry bag is at the top of my list. It’s quiet, architectural and under-the-radar in the best way. It feels like the anti-‘It’ bag, which is exactly why I love it. The Ferragamo Hug bag also has a special je ne sais quoi – it’s not loud and colourful, but it has a bold presence.  

11. The Shoes

The Saint Laurent Miller patent wedge pumps are living rent-free in my head – I can’t stop thinking about them. I’ve also recently been loving Damaya’s designs. For flats this fall, the Loewe Brown Pebble soft leather ballet flats are an absolute obsession.

12. The Denim

Mother is my number one. The fit is unmatched – flattering, comfortable and they maintain their shape even after countless washes. I also love the Rag & Bone Charlie jeans – sharp with clean lines and just the right amount of structure. They feel classic but never boring. 

13. The Sunglasses

Even though the Fall season is upon us, Dubai is always sunny and you can never have too many sunglasses. I recently purchased a gorgeous pair of Jacques Marie Mage Admiral glasses. Technically, they are from the men’s collection, but I love that about them – they are so chic.  

14. The Travel Companion

My oversized Courrèges vinyl jacket. I’ve had it for years, and it’s still the piece I throw into every suitcase. It’s versatile, weather-proof and somehow manages to pull every outfit together, whether I’m in jeans, a slip dress, or even just airport basics. 

15. The Styling Tip 

Jewellery is a must, always. I love to pile on chains, rings and play with all my ear piercings; it’s my shortcut to making any outfit feel styled and elevated. Even when I’m in something super basic, the layers of accessories give it personality and make it look intentional.

16. The Beauty Bag  

I swear by the Rare Beauty concealer and Summer Fridays Vitamin-C and Peptide Eye Cream, it gives you the effect of eight hours of sleep.  Not forgetting Benetint, I love how it’s a blush and lip stain, it can be whatever I need it to be – it’s my beauty hack. As for fragrance, my scent of the moment is Loewe’s ‘Solo Ella’, it smells like Italy, sunshine and zero responsibilities. 

Follow @YASMIABYYAS

@YasmiaByYas

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