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Welcome to the SheerLuxe Middle East podcast. Here, our founder Georgie Coleridge Cole is joined by entrepreneur, and fashion and luxury consultant Nojoud Alrumaihi, to talk about growing up in Saudi, the ever-evolving landscape and change in women's rights, and her journey to becoming a content creator and the style rules she lives by. Plus, they discuss her favourite Saudi fashion brands and beauty products she can’t live without…

Join Elaine and Georgie at a Louboutin event, followed by a busy day of meetings and a ‘Come Shopping With Me’. The team also drops by the Biennale, the region's largest art show and enjoys a meal at A.OK. On the final day, the team visits the mall to pick out their favourite pieces at Zara and they also try out new wellness movement Kayanee, trying on activewear, touring the new workout studios and completing a health food taste test. Finally, they head over to Nojoud Alrumaihi’s house to record a podcast, where Noujoud also gives us a sneak peek at her wardrobe – think Chanel, Gucci, YSL and Prada – before paying a visit to the historic Diriyah, exploring the heart of the city and having dinner at Flamingo Room.

Come behind the scenes with the SheerLuxe Middle East team for a jam-packed 72 hours in Riyadh. This episode includes a hot Pilates session in partnership with beauty brand Whind, meetings with the British Embassy – plus, a look at Chalhoub Group's entrepreneurship programme and what happens when you get a flat tire in the desert! There’s also plenty of fashion inspiration at a MATCHES event and a glamorous SL ME launch at Mr Chow with 40 influential women…

This week, SL Founder Georgie Coleridge Cole is joined by communications consultant Ruth Bradley and founder of sustainable concept space The Edit, Rumana Nazim. Together they delve into the business of fashion. From starting out to settling into Dubai's AlSerkal Avenue and making the most of regional travel, here they share their experiences…

This week, SL’s founder Georgie Coleridge Cole is joined by presenter, host and business woman Rosemin Manji to delve deeper into her life in fashion. From working with Tom Ford to founding her Dubai-based business RR & Co – and getting a handle on Dubai’s fashion scene. Here, she tells Georgie her story and shares what she's learned along the way...

Our founder Georgie Coleridge Cole is joined by SL contributor Tamara Jabi, Carmel Harrison, stylist and co-founder of Second Summer, and Reem Kanj, the co-founder of Ego & East – to talk about personal style, regional brands, where they’re eating out and what they’re watching. Plus, they discuss their beauty discoveries, and where to visit this year.