Social Media Assistant (Dubai-Based, Native Arabic Speaker)

SheerLuxe Middle East is looking for a social media assistant to join our growing team in Dubai. This is an exciting opportunity to play a key role in shaping our regional presence across TikTok, Instagram, Snapchat and YouTube.

At SheerLuxe, we set the standard for innovative, authentic social content that engages and inspires. With a combined global audience of 5.5m and counting, we’re now building on that success in the Middle East – and we’re looking for someone who can bring local expertise, cultural insight and creative energy to help us do it.

If you’re fluent in Arabic (written and spoken), obsessed with social media and eager to grow your career in digital content, this role is for you.

Key Responsibilities

  • Manage the day-to-day running of SheerLuxe Middle East social accounts (Instagram, TikTok, YouTube, Pinterest).
  • Create, film, edit and publish engaging social-first content tailored to a Middle Eastern audience.
  • Translate, subtitle and adapt content into Arabic, ensuring cultural nuance and accuracy.
  • Craft on-brand captions in both English and Arabic, adapting tone of voice to each platform.
  • Lead on community management for the Middle East – engaging audiences in Arabic and English, responding to comments, and building authentic connections.
  • Monitor social trends, viral moments, and trending audios, with a focus on relevance to the Middle East market.
  • Schedule, upload and track daily content across all platforms.

About You

  • Native Arabic speaker with excellent written and spoken fluency in both Arabic and English.
  • Deep cultural understanding of the Middle East, with the ability to translate SheerLuxe’s brand identity into the regional market.
  • Passionate about social media, Gen Z culture and lifestyle content spanning fashion, beauty and men’s grooming.
  • Confident using content creation tools such as InShot and CapCut.
  • Creative, organised and detail-oriented with the ability to juggle multiple projects.
  • A strong communicator who thrives in a collaborative environment while also contributing fresh, innovative ideas.
  • Flexible and proactive – able to work occasional evenings and weekends to cover live events or content moments.

The Role

  • Location: Dubai 
  • Full-time role (one day a week in a co-working space with the team)
  • Team: You'll report to the Head of Social and Dubai-based Editor In Chief. 
  • Start Date: Please include your earliest availability in your application.
  • Salary: Dependent on experience.
  • Level: This is a junior role – applications from recent graduates and entry-level candidates are welcome.

How to Apply

Please send your CV and any supporting materials to make your application stand out to [email protected] & [email protected]. 

Closing Date: 30th September 2025

SheerLuxe is an equal opportunities employer. Individuals are selected and treated on the basis of their merits and abilities without regard to age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.