What You Need To Know About Dubai Fashion Week
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BLSSD
BLSSD is a contemporary ready-to-wear brand founded in 2015 by Lama Riachi. Known for its mix of luxe and utilitarian design, it delivers an intriguing balance of refinement and edge – and this collection was no exception. The monochromatic colour palette and smart tailoring accents were a celebration of quiet confidence and attitude. Each piece features distinctive details, innovative textures, and modern, structured silhouettes – think of this as fashion that demands attention without ever raising its voice.
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@___BLSSD___
Dima Ayad
Dubai-based Lebanese designer Dima Ayad launched her eponymous label in 2010. Known for her love of metallics, Dima creates chic yet comfortable silhouettes that transcend occasions and seasons. The brand is also celebrated for its inclusivity, catering to women of all shapes and sizes, with designs that require minimal effort to achieve a complete, glamorous look. Her most recent show included sequins, metallic houndstooth and new faux leather co-ords as well as modern takes on a selection of brand signatures.
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@DimaAyad
Lama Jouni
Lama Jouni sutdied at Parsons Paris, building a strong foundation in fashion history and tailoring before honing her skills at fashion houses like Balmain. Since launching her namesake label, she's been busy redefining modern essentials, offering a refined yet effortless approach to everyday dressing at an accessible price point. Her AW25/26 collection was a masterclass in blending luxury, practicality and style – the muted, monochrome colour palette added an elevated touch, while the versatile silhouettes celebrated the female form.
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@CeciliaRecalde.Photo | @LamaJouni
@CeciliaRecalde.Photo | @LamaJouni
The Model
Rawdah Mohamed is arguably the model of the moment right now. Known for her bold street style and unwavering advocacy for Muslim women's rights, the Somali-Norwegian model turned heads on the runway this week. Always inspiring others to embrace their cultural identity, she stunned in a modest navy look at the Dima Ayad show but was equally captivating on the Riva runway and behind the scenes.
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DIMA AYAD
Who To Follow
From Muzi Sufi to Rym Saidi, Sohamt to Nirvana Abdul, Dubai Fashion week had a constant stream of creators and influencers gracing the front rows. From tailored sets to leather outerwear and modest fashion, the street style made for the perfect international blend.
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@MaiYackout_ | Etoile La Boutique Fashion Show, Rym Saidi | @SohaMT
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