3 Emirati Fashion Brands To Know Now
3 Emirati Fashion Brands To Know Now
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3 Emirati Fashion Brands To Know Now

With Emirati Women’s Day around the corner, we’re spotlighting the female-founded labels redefining modern Emirati style. From cool contemporary abayas to elevated ready-to-wear, these are the homegrown names beloved by some of the UAE’s best-dressed women.
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ONORI

Founded by Emirati designer Sharifa Alsharif Alhashemi in 2023, ONORI is a Dubai-based fashion house centred around timeless elegance and refined femininity. Drawing on her family's longstanding experience in fashion and beauty, Sharifa takes a considered approach to design, with an emphasis on beautiful craftsmanship, thoughtful details and pieces designed to last beyond the season. 

Visit ONORITHELABEL.COM

SERRB

Founded by Emirati sisters Budoor, Noor and Sarah Al Khaja, SERRB is a great one to know for elegant occasionwear and more pared-back everyday pieces. Expect beautifully cut abayas, kaftans, capes and dresses in exceptional fabrics, with clean lines and understated details that make each piece feel polished rather than overly traditional. 

Visit SERRB.COM

MANAAL AL HAMMADI

Founded in 2006 by Emirati designer Manaal Al Hammadi, the eponymous label has become known for its sophisticated take on modest dressing. Expect chic abayas that borrow from classic wardrobe staples, alongside ready-to-wear and evening pieces, all defined by considered cuts, beautiful fabrics and a quietly modern feel. 

Visit MANAALALHAMMADI.COM

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