A Cool Jewellery Designer Talks Style, Sentiment, Craftsmanship & Power Dressing

One of my earliest and most vivid memories is sitting beside my mother as she opened her jewellery box. She would take me through each piece, telling me stories of how they belonged to my grandmother and great-grandmother – how they wore them during special occasions and passed them down through generations. There was such intimacy and legacy in that moment. I remember feeling completely captivated, almost like I was being let in on a secret thread that connected the women in our family. 

I’ve always been drawn to style, more than pure design. I grew up in Riyadh in the 90s, then later moved to London. At the time, personal expression came down to the little things –like the chokers we layered or the oversized hoops we wore under abayas or uniforms. That’s where my love for fashion and styling began: using accessories to express identity. After business school, I joined Istituto Marangoni in London and realised I could turn that passion into a profession. 

While I was at university, my grandmother gifted me a snake bracelet encrusted with rubies and diamonds. That piece has stayed with me throughout my journey. I wore it on my wedding day, and only later discovered that my grandmother had designed slightly different versions for other women in the family. It’s more than jewellery –it’s a symbol of strength and continuity. 

After graduating from fashion school, I spent nearly a decade working as a fashion buyer with luxury brands like Armani, Max Mara and Fendi. Over time, I started to feel like true individuality in design was fading –everything was starting to look the same. Around the time I was preparing for my wedding, I was introduced to the incredible craftsmanship in Pakistan through my husband’s heritage. I remember walking into a jewellery shop and feeling overwhelmed by the artistry, the intricate stones and centuries-old techniques. That moment lit a spark in me. I knew I wanted to create a brand that celebrated traditional craftsmanship, but through a bold, modern lens. Lynyer was born from that mission: to make statement pieces that feel strong, intentional, and unapologetically powerful. 

If I had to describe Lynyer’s aesthetic in three words, I would say: statement, maximalism, power. It’s about tapping into your inner avatar and expressing yourself without holding back. Our pieces are for the woman who creates her own path, not the one who follows trends. 

Values play a huge role in how I design. I only work with small, family-run workshops in places like Lebanon, India and Thailand. These artisans bring generations of expertise to the craft, something you simply can’t replicate in mass production. The design process is collaborative.