6 Cool South Asian Labels To Have On Your Radar
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@DhruvKapoor
Dhruv Kapoor
Dhruv Kapoor is celebrated for his contemporary and edgy designs that merge androgyny and power dressing. His collections often feature bold prints and embellishments, unconventional cuts, masculine tailoring and a streetwear influence. Established in 2013, the brand is best known for its innovative designs, precise tailoring, and diverse materials, and Dhruv Kapoor creates collections that reflect a mix of past, present, and future.
Shop at DHRUVKAPOOR.COM
URA
Founded by Arunima Sahni, URA is known for its minimalist and avant-garde approach to fashion. The brand focuses on clean lines, geometric shapes, and a monochromatic palette, offering a contemporary twist on everyday wear. Masculine and feminine elements create a balance of structure and fluidity across collections. Bold yet understated, URA creates easy-to-wear pieces designed for a timeless, transitional wardrobe.
Shop at WEARURA.COM
Saaksha & Kinni
Saaksha & Kinni specialises in impactful and comfortable occasion wear. With eight years of experience designing embroidery for brands like Balmain, Elie Saab, and Armani, the founders shifted to creating their own garments. The label reflects their vision and admiration for tradition, combining bold prints and intricate embroidery with a passion for Indian fabrics. Saaksha & Kinni offer luxe-boho garments to a broader audience, celebrating Indian heritage while meeting the needs of the modern global woman.
Shop at SAAKSHAANDKINNI.COM
REIK
Founded in 2019 by siblings Sneha and Deepanshu in Calcutta, India, Reik has established itself as a luxury womenswear brand known for its exceptional craftsmanship and premium materials. The brand blends print, colour, and texture to embody the duality of masculine and feminine beauty. Reik's signature style is a glamourous, playful take on global fashion, seamlessly merging couture and ready-to-wear elements to create classic pieces.
Shop at REIK.IN
@Reik.Studio
Lovebirds Studio
Co-founded by Gursi Singh and Amrita Khanna, Lovebirds creates women’s fashion that values ethos over trends. The brand focuses on functionality, timelessness, modernity, and playfulness, with each collection featuring clean lines, elegant forms, and relaxed tailoring. Inspired by architecture, graphic design, and vintage fashion rather than runway trends, Lovebirds offers adaptable garments that blend seamlessly into any wardrobe.
Shop at LOVEBIRDS-STUDIO.COM
Deme by Gabriella
Founded by Gabriella Demetriades in 2012, Deme focuses on premium ready-to-wear for women. With an emphasis on clean lines and sensual cuts, the label balances form and function effortlessly. Featuring bold colors and sleek silhouettes, Deme reflects Gabriella’s vision of creating elegant, accessible garments that suit diverse styles with subtle sophistication.
Shop at DEMEBYGABRIELLA.COM
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