3 Cool Brands To Know About
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ABADIA
Founded by Shahd Al Shehail, Abadia is an ethical and luxury Saudi Arabia-born brand reimagining fashion for the contemporary woman. Combining feminine ease with masculine elements, each piece in Abadia’s collections is meant to be a timeless addition to your wardrobe. The brand is also known for working with artisan communities and preserving craftsmanship in the Arabian Peninsula. It embodies the concept of modern elegance through unique, statement designs – whether it’s the flattering use of ruched detailing or the modern stripes on more modest pieces, there’s plenty to love.
Visit Abadia.me
L’AFSHAR
L’AFSHAR’s fashion-led designs have become an Instagram and celebrity favourite thanks to their distinct aesthetic. Founded by Lilian Afshar, the Dubai-based brand embodies the concept of modernity through statement art-inspired designs. Known for its compact, contemporary and always ladylike pieces, this is the brand that will put a twist on party dressing this year. New for this season is the Zhina bag, which features an elegant pyramid silhouette and smart round handle, fully embellished with beautiful crystal slopes. L’AFSHAR also produces in small runs and on a made-to-order basis, avoiding excess, and recycling leftover materials to breathe life into new pieces.
Visit LAFSHAR.com
APOA
Founded by Noura, Sarah and Mashael, APOA – A Piece of Art – is a Riyad-based brand offering couture accessories. Inspired by culture, architecture, fashion and travel, the sculptural pieces are designed between Barcelona and Riyadh and expertly made at an atelier in Italy. At the forefront of the first collection is the brand’s tribute to the longstanding heritage of pearl diving, while Chapter Two is a nod towards celestial realms, galaxies and outer space.
Visit APOA.com
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