The Beauty Radar: May

LOEWE Perfumes has unveiled a new campaign celebrating its fragrance universe through the lens of Spain’s diverse landscapes. Fronted by the latest addition to the line-up, ‘Aire Sutileza Elixir’, the visual story pairs each scent with a distinct natural backdrop inspired by its olfactory profile – from wildflower fields to mineral rock formations. The result is a striking, nature-led campaign that reinforces the house’s growing reputation for marrying scent with strong visual storytelling.

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Armani Beauty’s latest lip launch, Prisma Flash, is a next-generation tinted balm that combines glossy shine, sheer yet vibrant colour and skincare benefits in one swipe. Powered by light-reflecting nano pearl technology, the formula creates a pearlescent, mirror-like finish, while a 63% skincare base – featuring squalane, shea butter and jojoba oil – keeps lips hydrated and comfortable for hours. Available in 18 shades, it’s a great one-and-done product.

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New to the Middle East, Shark Beauty’s CryoGlow LED Mask combines red, blue and infrared light therapy with cooling under-eye technology for an elevated at-home skincare experience. Designed to target everything from blemishes and redness to dullness and puffiness, the mask offers multiple treatment modes tailored to different skin concerns, all in sessions short enough to slot into everyday routines. Plus, the addition of chilled under-eye therapy gives it an extra wellness-focused edge.

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Patrick Ta Beauty’s latest complexion launch is The Major Skin Soft Blur Brightening Concealer – a creamy, lightweight formula designed to brighten, blur and perfect in one effortless step. Offering buildable medium coverage and a soft-focus finish, it melts seamlessly into skin without ever looking heavy or cakey. Better still, it is loaded with hyaluronic acid, vitamin C and vitamin E, which add serious hydration and skincare benefits.

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To celebrate one year in the GCC, Touchland has launched Confetti Cake – a playful new addition to its bestselling Power Mist line-up. Blending notes of vanilla bean, whipped buttercream, rainbow sprinkles and almond, the sweet scent transforms hand sanitiser into something more indulgent and mood-boosting. As always, the lightweight mist is infused with aloe vera and essential oils to keep hands feeling fresh and hydrated on the go.

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Dolce&Gabbana’s new Cherry Glaze Bar is a glossy blush stick designed to deliver fresh, dewy colour with minimal effort. The creamy formula glides onto skin for a sheer-to-buildable flush, while Italian cherry oil and vegan collagen help nourish and hydrate as you wear it. Housed in sleek pocket-sized packaging, it’s the kind of easy, glow-boosting product made for quick touch-ups and fresh-faced summer make-up.

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Lancôme’s latest lash launch pairs its new Lash Idôle Curl Goddess Mascara with the innovative Mascara Melter – a remover designed to dissolve even stubborn formulas with minimal rubbing. The mascara promises dramatic curl, bold volume and up to 30 hours of wear thanks to its fast-setting formula and twisted brush, while the skincare-infused remover helps condition lashes as it cleanses.

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K18 has reimagined purple shampoo with TripleBright – a next-generation formula designed to do more than simply tone brassiness. Engineered for lightened and highlighted hair, it removes hard-water mineral build-up, neutralises yellow tones and helps defend against future oxidation, all while preserving brightness between salon visits. With its non-staining foam texture and science-led formula, it’s a smarter take on the traditional purple shampoo.

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