Everything This Beauty Brand Founder Is Loving Right Now
Everything This Beauty Brand Founder Is Loving Right Now
Image: @BARKHASHEWAK
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Everything This Beauty Brand Founder Is Loving Right Now

Since launching Barkha Beauty in 2019, Barkha Shewakramani has built a loyal following for high-performance beauty that blends luxury with accessibility. With the brand now expanding across the UAE and India – and an anti-ageing skincare line on the way – we asked the entrepreneur to share everything she's loving right now, from her skincare hero to her daily wellness ritual.
Image: @BARKHASHEWAK

All products on this page have been selected by our editorial team, however we may make commission on some products.

1. The Beauty Discovery

Medicube Pink Age-R Booster Pro 6-in-1. The built-in LED applicator makes it so easy to use every day and I've genuinely noticed a difference in my skin's brightness and radiance.

2. The Everyday Essential 

IT Cosmetics CC+ Cream SPF. It gives me coverage, skincare benefits and SPF in one step, making it the perfect everyday product.

3. The Signature Scent

Maison Francis Kurkdjian Baccarat Rouge 540. I've worn it for years and still haven't found anything I love more. It's warm and elegant, and it works just as well during the day as it does at night.

4. The Underrated Brand

NYX Cosmetics. The quality is consistently impressive – especially considering the price point – and I love how quickly the brand taps into new trends without compromising on performance.

5. The Product I Wish I'd Invented

IT Cosmetics Bye Bye Pores Bronzer. It gives the most natural, skin-like finish and adds just the right amount of warmth. It's one of those products that makes make-up look effortless.

6. The Shopping Basket Buys

With AED 500 to spend, I'd pick up the Elemis Pro-Collagen Cleansing Balm, Huda Beauty Easy Bake Loose Setting Powder, the Make Up Forever HD Skin Full Cover Concealer and a good lip liner. Together, they create the perfect base for an elevated everyday look.

7. The Brand To Watch

Natasha Denona. Every launch catches my attention because the quality and attention to detail are consistently exceptional.

8. The Beauty Trend

I'm all about the skin-first approach to beauty. Nina Park's polished, lifted aesthetic feels fresh and modern, and I'm much more interested in enhancing natural beauty than covering it up.

Anantara Santorini Retreat Hotel
@NinaPark

9. The Trend To Leave Behind

Heavy, full-glam make-up. I'm much more drawn to effortless make-up that lets healthy skin shine through.

10. The Best Beauty Advice

Invest in your skin. Consistency will always beat quick fixes and healthy skin is the foundation of every great beauty routine. I also never underestimate the power of looking after your body from within, which is why collagen supplements are part of my daily routine.

11. The Worth-It Treatment

PicoSure laser treatments combined with exosome therapy. It's one of the most effective treatments I've tried for improving skin texture, clarity and overall skin quality.

12. The Best Buy Under AED 150

Anything from Sheglam. The pigmentation, formulas and overall quality are incredible for the price.

13. The Make-Up Bag MVPs

Right now, it's Natasha Denona Concealer, Victoria Beckham Beauty Foundation Drops, NARS blush, Barkha Beauty Velvet Lip Blush in shade Alaia and L'Oréal Brow Fixing Gel. It's a small edit, but they're the products I reach for every day.

14. The Travel Hero

4AM Club's travel-sized make-up removing wipes. They're compact, practical and ideal for long-haul flights or a quick refresh between meetings.

15. The Beauty Brand To Know

Marc Jacobs Beauty. I'm really excited to see its new direction. It feels fresh, modern and still has that sense of luxury the brand has always been known for.

16. The Fashion Staple

My Chrome Hearts jeans. They're effortlessly cool and somehow make even the simplest outfit feel put together.

@BarkhaShewak
@NinaPark | Sienna Restaurant

17. The Restaurant Recommendation

Sienna in DIFC. The food, atmosphere and service never disappoint.

18. The Hotel Escape

The Anantara Santorini Retreat Hotel in Abu Dhabi. Every detail felt thoughtfully considered, making it both luxurious and incredibly relaxing.

19. The Best Recent Purchase

A molecular hydrogen water bottle. I'm fascinated by wellness and biohacking – it's become part of my everyday routine.

20. The Wellness Ritual 

Spending 30 minutes in an infrared sauna a few times a week. It's time for me to completely switch off, recharge and reset.

21. The Current Read

Evolve Your Brain by Dr Joe Dispenza. It's one of those books I come back to time and time again because I always take something new away from it.

22. The Wish List Item

The latest summer collection from Gianvito Rossi. The designs are timeless, elegant and exactly the kind of pieces I'll wear for years.

23. The Next Big Thing

Launching my new anti-ageing skincare line. It was developed in Korea using ingredients such as NAD and peptides and it's the biggest project I've worked on to date. I can't wait to finally share it.

Follow @BARKHASHEWAK@BARKHABEAUTY 

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