Product Spotlight: Huda Beauty Easy Bake Loose Baking & Setting Powder

Huda Beauty’s Easy Bake Loose Baking & Setting Powder is a holy grail for a reason. Known for its ultra-fine texture and brightening properties, it’s a go-to for locking in make-up and creating a smooth, blurred finish. The new Ube Birthday Cake reimagining is a soft lilac shade designed to neutralise darkness, brighten the under eyes and add a subtle blush effect. With over 20 million Easy Bake units sold worldwide, this latest launch cements its status as a must-have worth making room in your make-up bag for. 

The Easy Bake Loose Baking & Setting Powder is loved for its high-performance formula, and Ube Birthday Cake is no exception. Infused with vitamin E, it not only sets make-up but also moisturises and strengthens the skin barrier, ensuring a smooth and seamless application every time.

The powder’s micronized texture is what truly sets it apart. It’s ultra-fine particles allow you to build coverage without caking, creasing or settling into fine lines. It’s lightweight, breathable and designed to layer over any make-up, giving you that soft-focus, flawless finish Huda Beauty is known for. Perfect for everything from baking under the eyes to controlling shine, this formula delivers professional-grade results with relative ease.

“For those with olive skin and warm undertones, this powder is ideal for brightening the under-eye area. Plus, it works well with heavily-blushed cheeks, creating a seamless transition between the cheek and the under-eye area, leaving a polished and cohesive finish.” – Sarah Sequeira, make-up artist and content creator

“The best setting powder I have ever used – it’s absolutely flawless. I have had trouble with other setting powders in the past clinging to my fine lines, this worked with them and blurred them to perfection. The colour seemed daunting at first, but it works so well, don’t be afraid of it. Huda is a make-up wizard, how she churns out these phenomenal products out time after time is beyond me, 10/10 recommend. Kindly gifted to try, and will never not use it now.”

“I was worried about using but it ended up being amazing! It’s not very purple it just brightens and eliminates my dark circles perfectly, and helped my concealer stay on all day which was great! I even used it under my eyes without concealer to brighten it was great!”

“I ran to Sephora as soon as this dropped! I was a bit hesitant because it seemed so vibrant and I’m a little bit lighter. It’s so beautiful, flawless finish. Huda never misses!”

“This shade is gorgeous it makes you look so radiant and I get so many compliments when I wear this alongside the blush. I highly recommend it.”

*Reviews taken from HUDABEAUTY.COM