7 Saudi Fragrance Brands To Know
Inspired by the landscapes and heritage of Najd, Assaf brings a modern perspective to traditional fragrance ingredients including oud and incense. The house works with international perfumers to create high-concentration scents that balance Middle Eastern influences with more contemporary compositions. It’s a strong example of the new generation of fine fragrance emerging from the region.
Visit ASSAF.AE
Founded in 2018, Audela is a fragrance house built around the art of musk, drawing on more than 45 years of experience in its creations. Its collection spans fragrance and natural products, with a focus on making scent feel like an everyday ritual. The brand’s approach is simple and wearable, making it a great introduction to modern Saudi perfumery.
Visit AUDELASA.COM
A haute perfumery house, Batlah is all about preserving the art of traditional fragrance-making while giving it a modern luxury finish. The brand works with natural, rare and premium aromatic ingredients, combining time-honoured techniques with advanced technology. Each creation is rooted in meticulous craftsmanship and a deep appreciation for the heritage of perfume-making.
Visit BATLAH.COM
Established in 1929, Ibrahim Al Qurashi has evolved from a small fragrance shop into one of the region’s most recognisable perfume houses. While its roots remain firmly in traditional ingredients such as oud, amber and musk, its extensive collection takes a more contemporary approach to scent.
Visit IBRAHIMALQURASHI.COM
Laverne has become one of the region’s best-known contemporary fragrance names, with an extensive collection spanning perfumes, body fragrances, hair mists and home scents. Rather than sticking to one signature style, the brand explores everything from traditional Middle Eastern-inspired compositions to fresher, more modern scents.
Visit LAVERNE.COM
Founded in 2020, Blanco has built its identity around reimagining musk through a more contemporary lens. Alongside perfumes, the brand creates hair fragrances and home scents, with an emphasis on soft, elegant compositions designed to become part of your daily routine. It’s one to know if you prefer your fragrance to be modern, understated and easy to layer.
Visit BLANCOPARFUMES.COM
With an extensive collection of perfumes, oils, body products and home scents, Reef has become a go-to for those who like to experiment with fragrance. Its range brings together familiar Middle Eastern ingredients with a broad mix of contemporary scent profiles, offering plenty to discover whether you prefer something rich and opulent or lighter and more everyday.
Visit REEFPERFUMES.COM
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