/ 11 Mar 2024

Vieve’s Jamie Genevieve, On Creating A Viral Brand & How YouTube Launched Her Career

This week, the third instalment of our new beauty miniseries – in collaboration with Space NK – sees Lisa Potter-Dixon chat to Jamie Genevieve, founder of Vieve. From how to create a strong brand aesthetic to the importance of working on a make-up counter and how Youtube helped launch her career, she also discusses why continuous learning is key, as well as her much-loved products and full success story. 

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