/ 17 Dec 2018

SheerLuxe Success Stories: Anine Bing

Founder of her eponymous, internationally renowned label, Anine Bing is a regular source of inspiration with her chic-meets-rock-chick style and boss-lady attitude. Here, she tells us how she created her empire and became one of the fashion elite…

Chances are, even if you’re not into fashion, you’re familiar with Anine Bing’s clothes. Whether it’s a lace camisole on Kendall Jenner or the studded ankle boots Gigi Hadid lived in over 2017, the Danish native’s designs have become synonymous with cool, it-girl style.

So what was the catalyst to her creating her ever popular brand, and what are her goals for the business in the future? From business investments to the importance of Instagram, we discover all in Anine’s episode of Success Story.

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