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5 Saudi Brands To Know

In honour of Saudi National Day, we’re spotlighting five womenswear brands shaping the Kingdom’s fashion scene. From modern tailoring to sculptural jewellery, Saudi fashion is booming – and these labels are leading the charge. A new generation of designers is redefining modestwear, eveningwear, and accessories, producing homegrown talent making waves globally. From Leem’s elevated everyday essentials to Dazluq’s red-carpet glamour, here are five Saudi labels to know – and to wear.
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@TheDroppedCollection

The Dropped Collection

Founded by Sal Fashion Est. in Riyadh, The Dropped Collection is a masterclass in modern classics. The Saudi label champions clean lines, sharp tailoring, and seasonless capsule ‘drops’ created with a zero-waste approach. Each versatile piece transcends trends, offering wardrobe staples designed for women who are independent, effortlessly stylish, and invested in timeless style.

Visit THEDROPPEDCOLLECTION.COM  

Dazluq

Specialising in eveningwear, red-carpet gowns and bridal pieces, Dazluq masterfully blends body-hugging silhouettes, elegant layering and modesty. Founded by Salma Zahran in 2016, the high-end Saudi womenswear label was created to represent the modern woman – confident, expressive, rooted in Middle Eastern heritage while embracing contemporary style. With operations between Saudi Arabia and Miami, the brand draws on creative influences from both worlds, delivering refined, high-quality designs for women in the region and beyond. 

Visit DAZLUQ.COM  
@DazluqOfficial

APOA (A Piece of Art)

APOA, the brainchild of Saudi Princesses Mashael Khalid AlSaud, Nourah Abdulaziz AlSaud, and Sarah Naif AlSaud, brings wearability and timeless beauty to jewellery. Drawing inspiration from regional culture, architecture, and nature – from the Kingdom’s pearl diving heritage to the strength of Saudi women – each piece is conceived in Riyadh and meticulously crafted in ateliers across Spain and Italy. Stocked at Harrods, Harvey Nichols, and Ounass, APOA marries storytelling with striking, sculptural designs that make a bold, elegant statement. 

Visit APOA.COM 
@APOAOfficial

Leem

Launched in 2018, Leem has swiftly become a standout name in modest fashion, both regionally and globally. Fusing elegance, modernity, and tradition, the brand empowers women through style. Its collections marry chic, full-coverage designs with contemporary touches – think kaftans and abayas updated with geometric prints and tailored cuts. Perfect for everything from special occasions to everyday wear, Leem’s pieces strike a balance between refined and accessible. Since its debut, the brand has gone international, opening its first UK flagship at Westfield London and earning a spot on Selfridges’ shelves. This September, it takes its vision to New York Fashion Week.

Visit LEEM.COM 
@Leem_Global
@Daniashinkar_Official

Dania Shinkar

Trained at London College of Fashion in Textile Print Design and Fashion Entrepreneurship & Innovation, Dania Shinkar brings bold, sculptural elegance to her eponymous label. Her handbags feature vintage-inspired details – curved handles and closures reminiscent of antique coin purses – crafted from ethically sourced leathers and eco-certified materials. Handcrafted in Italy in limited runs, each piece combines sustainability with exclusivity, designed to be treasured for generations.

Visit DANIASHINKAR.COM 

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