Meet An Inspiring Egyptian Jewellery Designer

Azza Fahmy was founded in 1969 by my mother, Azza Fahmy. She was driven by a passion for jewellery design and today, the brand is celebrated for pioneering Egypt’s luxury jewellery market. It’s grown into an internationally recognised name that is synonymous with both luxury and heritage. While we’ve expanded globally, we remain deeply connected to our Egyptian roots. Our collections blend heritage with contemporary design, so that each piece tells a meaningful story.  

Egypt and its ancient heritage have always been close to our hearts. Every year, we travel to southern Egypt, visiting tombs and historical sites and over the years, we've built a community of Egyptologists and archaeologists who accompany us to offer their insights into this region. In my designs, you’ll find I tend to draw a lot from ancient symbols, motifs, and traditional patterns.  

At Azza Fahmy, storytelling is at the heart of everything we create. One collection that’s particularly close to my heart is El Nur. This collection was pioneered by my mother and born out of her love of poetry and verses. El Nur celebrates sentiments like love, joy, affection, and mercy through calligraphy and stunning stone settings. One of my favourite inscriptions reads  "لقد جمعنا الحب فمن يفرقنا"—"Love has brought us together, who could part us" – words by the Lebanese poet Khalil Gibran. Pieces like these, with their poetry and meaningful inscriptions, resonate deeply with people. Even those who don’t speak Arabic often feel a personal connection once they understand the meaning, as if it’s a secret shared only with them.   

Jewellery is a deeply personal thing. While clothes may come and go, jewellery is something you hold onto, an investment not just in value, but in meaning. This is what we strive for: to create pieces that feel timeless, with the hope they’ll be treasured for generations. It’s incredibly moving when our long-time clients share that they’ve passed down their vintage pieces to daughters or granddaughters. Our craftsmanship is also very much rooted in tradition, using age-old techniques like filigree, chain making and hand piercing, methods that have been passed down through the centuries.