/ 27 May 2025

3 Cool South Asian Brands To Know About

From the bustling boutiques of New Delhi to the vibrant ateliers of Lahore, South Asia is home to a new wave of fashion labels bringing artisanal flair and a modern edge. Blending tradition with innovation – printed silk sets, beaded jackets and cool-girl cargo trousers – these are the South Asian brands to have on your radar…

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All products on this page have been selected by our editorial team, however we may make commission on some products.

Palm Island Blazer & Shorts, AED 710
Dawn Kaftan, AED 710

Ajisai Organza Trousers

AED 450

Studio Rigu

Hand-painted prints and functional fits are central to the ethos at Studio Rigu, where thoughtful design takes centre stage. Based in New Delhi, the four-year-old fashion label aims to empower the women who wear it through bold colour and flattering silhouettes. Handcrafted techniques run throughout the collections, while a strong focus on sustainability sees the brand using innovative fabrics like Cupro (also known as vegan silk), organic denim, organic cotton and 100% cotton. With a commitment to small-batch production, its vibrant draped skirts and kaftan-style blouses offer a blend of ease, elegance and conscious design.

Shop at STUDIORIGU.COM

Dawn Shirt Draped Dress

AED 580

Rover Straight Blazer

AED 385 (was AED 450)

Toucan Sequin Blouse & Knot Skirt

AED 835

Palm Island Blazer & Pants

AED 795

431-88

Founded by Shweta Kapur in 2012, 431-88 is a celebration of iconic Indian silhouettes, reimagined for the modern woman. Known for its fine tailoring and bold, luxe fabrics, the New Delhi-based label offers a fresh spin on tradition, blending contemporary cuts with elegant detailing. Think beaded embroidery, fluid silk drapery and versatile pieces designed to be worn in multiple ways, time and again.

Shop at 431-88.com

Blazer With City Shorts & Mill Pants, AED 2,465
Dune Jacket, AED 3,645

Latte Pants

AED 880

Ocean Blazer

AED 920

Lia Trousers

AED 1,630

Pecan Skirt

AED 730

@431_88

Damla Fringe Shirt, AED 320
Deniz Hand Embroidered Coat, AED 940

AOMI

Born in Pakistan, AOMIi is a unisex fashion house that’s deep-rooted in South Asian storytelling and craftsmanship. Founded by husband-and-wife duo Omer Farooq and Anusheh Omer, AOMI combines the classic artistry of their Pakistani heritage with contemporary styles and fabrics. At its core, AOMI is also guided by sustainability, not just as a practice, but as a philosophy. Each collection is intentionally produced in limited quantities, honouring slow fashion and traditional techniques. The brand’s standout pieces include beaded jackets and whimsical patterned trousers.

Shop at AOMI.COM