The Beauty Radar: May
The Beauty Radar: May
/

The Beauty Radar: May

In this monthly series, we share everything going on in the industry right now. From major ambassador appointments and limited-edition exclusives to smart skincare upgrades and cult-worthy hair launches, here’s your May update.

All products on this page have been selected by our editorial team, however we may make commission on some products.

THE LIP LAUNCH

YSL Loveshine Plumping Lip Oil Gloss

YSL lip products rarely miss  – and the new Loveshine Plumping Lip Oil Gloss is no exception. With the same cult appeal as the brand’s viral balms and lipsticks, this glassy gloss delivers serious shine, a smoothing hit of hydration and just the right amount of plump. Fig pulp from the Ourika Gardens and spicy oils add a skincare twist, making it as nourishing as it is flattering. 

Visit YSLBEAUTY.AE 

THE EXCLUSIVE

SheerLuxe Middle East x Powder Beauty Box

SheerLuxe Middle East has launched its first-ever beauty box in collaboration with Powder Beauty – and it’s a good one. Featuring five sustainable skincare and haircare heroes, the line-up includes cult favourites from Augustinus Bader, Coola, Slip, Manasi 7 and Hair By Sam McKnight. Worth over 1,300 AED and available for just 795 AED, it’s a curated edit that delivers serious value and glow. 

Visit POWDERBEAUTY.COM 

THE ANNIVERSARY

Gisou Honey Infused Hair Oil Turns 10

Gisou’s cult Honey Infused Hair Oil is celebrating a decade of glossy, nourished hair – fittingly on World Bee Day. Launched by Negin Mirsalehi and rooted in her family’s six-generation beekeeping heritage, the oil has become a global beauty favourite thanks to its lightweight texture, signature scent and serious shine-boosting benefits. 

Visit SEPHORA.ME 

THE REGIONAL AMBASSADOR

Mohammed Hindash For Guerlain

In a regional first, Guerlain has appointed beauty entrepreneur and celebrity make-up artist Mohammed Hindash as its Middle East make-up ambassador. Known for his signature precision and painterly approach to beauty, Hindash brings a fresh perspective to the storied French house. The move marks a new chapter for the brand in the region, one that blends heritage with modern artistry and sets a new benchmark for Middle Eastern representation in global beauty. 

Visit GUERLAIN.COM 

THE SERUM

Shiseido Ultimune Power Infusing Serum

Shiseido’s cult-favourite Ultimune Serum just got an upgrade. Now in its fourth generation, the new formula is powered by fermented camellia extract and backed by decades of research into skin immunity. Designed to help slow visible signs of ageing, it works to strengthen the skin barrier and leave your complexion looking smoother, firmer and more resilient over time. 

Visit SEPHORA.ME 

THE CLEANSER

Youth To The People Superfruit Exfoliate + Brighten Cleanser

Nearly a decade after its cult Superfood Cleanser went viral, Youth To The People is back with a new skincare essential. The Superfruit Exfoliate + Brighten Cleanser is a gentle treatment formula designed to smooth skin texture, refine pores and dial up radiance – without stripping or irritating. Ideal for sensitive skin and over-complicated routines, it’s one of those hard-working products you’ll actually look forward to using. 

Visit SEPHORA.ME 

THE FRAGRANCE

Sì Passione Red Musk by Armani Beauty

The newest addition to Armani’s Sì line blends soft musk with rose absolute, vanilla and a hint of strawberry for a scent that’s warm, feminine and quietly addictive. Housed in a glossy red flacon, it’s a deeper, more sensual, evening-ready take on the original.

Visit ARMANIBEAUTY.AE 

THE BASE

Asteri Beauty The Queens Primers

The Saudi-born brand Asteri Beauty has introduced a trio of primers designed to suit every skin mood. There’s Sunset Queen, a radiant SPF 50 formula that hydrates and protects; Cosmic Queen, a glow-boosting base with rosewater and snow mushroom; and Arabian Queen, a mattifying gel-cream that blurs and controls shine. Lightweight and skincare-led, each one preps skin for smooth, long-lasting makeup – or works just as well worn solo. 

Visit ASTERIBEAUTY.COM 

THE NEW BRAND LAUNCH

Touchland Lands at Sephora Middle East

The cult-status hand sanitiser brand has officially arrived in the region. Touchland’s sleek, skin-loving sprays  – known for their non-drying formulas and sensorial scents  – are now available at Sephora stores across the UAE, Qatar, Bahrain and Oman, with select favourites online too. Designed to elevate the everyday, these handbag essentials blend skincare ingredients with fragrance in a way that makes hygiene feel like a beauty ritual. 

Visit SEPHORA.ME 

THE CAMPAIGN

Dior Backstage 2025

Universal glow revealer Dior Backstage brings together a star-studded cast for its latest campaign – with Jenna Ortega joining Dior’s beauty line-up alongside Jisoo, Anya Taylor-Joy and top models Nikita and Akon. Captured by photographer Drew Vickers and directed by creative duo Les Torso, the new visuals celebrate individuality, spontaneity and glow in all its forms. Look out for the viral Rosy Glow blush and the new PH-reactive Rosy Glow Stick to the buttery Dior Addict Lip Glow Butter.

Visit SHOP-BEAUTY.DIOR.AE 

THE COLLABORATION

Sephora x Mario Dedivanovic

To celebrate 25 years since Mario Dedivanovic began his beauty journey as a Sephora greeter in New York, the iconic makeup artist has partnered with the retailer for a new global tour. ‘Beyond The Artistry’ will see Mario host masterclasses in Hamburg, London and New York, sharing his techniques, beauty philosophy and the story behind his namesake brand, Makeup By Mario.

Visit SEPHORA.ME 

THE SUMMER SHADE

Summer Fridays Lip Butter Balm in Pink Guava

For an easy everyday option with just the right hit of colour, Summer Fridays has added Pink Guava to its cult Lip Butter Balm range. The sheer, juicy tint offers a soft wash of tropical pink, while shea and murumuru butters keep lips smooth and conditioned. It’s the kind of low-maintenance, high-reward product you’ll want to keep in every handbag. 

Visit SEPHORA.ME 

THE HAIR HERO

Gaudia Beauty Hair Mist

Known for its dates-infused scalp and hair oils, Gaudia Beauty has launched a new lightweight mist designed to hydrate, protect and add shine. Powered by hyaluronic acid and antioxidant-rich date extract, the formula is ideal for summer – shielding strands from heat, sun and pollution while leaving behind a subtle scent. Use it post-shower, pre-blow dry or as an on-the-go refresh. 

Visit GAUDIABEAUTY.COM 

Fashion. Beauty. Culture. Life. Home

Delivered to your inbox, weekly