A Pro Make-Up Artist’s Guide To Blush

Formulation is key when it comes to blush. Cream and liquid formulas create a natural, seamless flush – they melt into the skin, blend effortlessly and give a soft finish. Matte or dewy textures can be chosen depending on your skin type and desired look. For more intensity and staying power, powder blush is ideal: a blurring matte powder gives a sculpted finish that lasts all day. Personally, I love layering liquid and powder for the smoothest, boldest, longest-lasting result.

Placement makes all the difference. I always consider two things: your face’s natural shape and the effect you want. For lifted, fresh-looking cheeks, start at the apples and blend upwards towards the temples. For fuller cheeks, sweep any leftover product slightly under the eyes. Tools matter too: use a fluffy brush for powders, and fingers or a sponge for creams and liquids. One of my favourite tricks: add a tiny touch across the nose, the centre of the chin and just above the brows to tie the look together.

A simple way to pick the right blush is to mimic your natural flush – think post-workout cheeks or a gentle pinch. Your lip colour is another guide: if it’s naturally pink, mauve or peach, choose a matching tone for harmony. Alternatively, match blush to your overall make-up or your mood.

Blush doesn’t have to stop at the cheeks. I love sweeping it across the eyes for soft definition and on the lips for a subtle pop of colour. Dewy or glowy formulas can double as a highlight, creating a monochromatic, balanced look. Stick blushes and matte powders are my go-tos for easy blending.

Blending lighter shades with deeper ones gives cheeks dimension and a seamless, long-lasting finish. Blush palettes and duos are perfect for this. For extra polish, dust a coloured setting powder under the eyes to integrate the gradient into the rest of your face.

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