Breadcrumbs ![Everything This Beauty Brand Founder Is Loving Right Now](https://media.sheerluxe.me/pL_00j9UiM3z6e2QUJkY-q24ndA=/800x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F08%2Fme-site-assets-040826-hero-beauty.jpg) ![Everything This Beauty Brand Founder Is Loving Right Now](https://media.sheerluxe.me/WoRUXshG6KYPzku0yFLVJ-cLlcM=/400x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F08%2Fme-site-assets-040826-hero-beauty.jpg) Image: @BARKHASHEWAK [Insiders](/beauty/insiders) / 04 August 2026 # Everything This Beauty Brand Founder Is Loving Right Now Since launching Barkha Beauty in 2019, Barkha Shewakramani has built a loyal following for high-performance beauty that blends luxury with accessibility. With the brand now expanding across the UAE and India – and an anti-ageing skincare line on the way – we asked the entrepreneur to share everything she's loving right now, from her skincare hero to her daily wellness ritual. [ Save To My Favourites ](/user/login?destination=/markdownify/node/4410) Image: @BARKHASHEWAK All products on this page have been selected by our editorial team, however we may make commission on some products. ### *1. The Beauty Discovery* Medicube [Pink Age-R Booster Pro 6-in-1](https://prf.hn/click/camref:1110lq2Jf/destination:https%3A%2F%2Fwww.ounass.ae%2Fshop-medicube-pink-age-r-booster-pro-6-in-1-for-unisex-218519245_242.html). The built-in LED applicator makes it so easy to use every day and I've genuinely noticed a difference in my skin's brightness and radiance. ### *2. The Everyday Essential* IT Cosmetics [CC+ Cream SPF.](https://www.sephora.me/ae-en/p/your-skin-but-better-cc-cream-with-spf-50/P10012863?productVariantId=448075) It gives me coverage, skincare benefits and SPF in one step, making it the perfect everyday product. ### *3. The Signature Scent* Maison Francis [Kurkdjian Baccarat Rouge 540](https://www.sephora.me/ae-en/p/baccarat-rouge-540-eau-de-parfum/P10017462). I've worn it for years and still haven't found anything I love more. It's warm and elegant, and it works just as well during the day as it does at night. ### *4. The Underrated Brand* [NYX Cosmetics](https://www.ulta.ae/en/shop-brands/nyx-professional). The quality is consistently impressive – especially considering the price point – and I love how quickly the brand taps into new trends without compromising on performance. ### *5. The Product I Wish I'd Invented* IT Cosmetics [Bye Bye Pores Bronzer.](https://www.sephora.me/ae-en/p/bye-bye-pores-bronzer/P10012859) It gives the most natural, skin-like finish and adds just the right amount of warmth. It's one of those products that makes make-up look effortless. ### *6. The Shopping Basket Buys* With AED 500 to spend, I'd pick up the Elemis [Pro-Collagen Cleansing Balm,](https://ae.elemis.com/60187.html?lang=en_AE) Huda Beauty [Easy Bake Loose Setting Powder](https://www.sephora.me/ae-en/p/easy-bake-loose-baking-setting-powder/P3410032?productVariantId=425711), the Make Up Forever [HD Skin Full Cover Concealer](https://www.sephora.me/ae-en/p/hd-skin-full-cover-concealer/P10062631?productVariantId=775087) and [a good lip liner](https://www.sephora.me/ae-en/p/artist-color-pencil/P3294062?productVariantId=435784). Together, they create the perfect base for an elevated everyday look. ### *7. The Brand To Watch* [Natasha Denona](https://www.awin1.com/cread.php?awinmid=10491&awinaffid=1572780&ued=https%3A%2F%2Fwww.lookfantastic.ae%2Fc%2Fbrands%2Fnatasha-denona%2Fview-all%2F). Every launch catches my attention because the quality and attention to detail are consistently exceptional. ### *8. The Beauty Trend* I'm all about the skin-first approach to beauty. [Nina Park's](https://www.instagram.com/ninapark/?hl=en) polished, lifted aesthetic feels fresh and modern, and I'm much more interested in enhancing natural beauty than covering it up. [ ![Anantara Santorini Retreat Hotel ](https://media.sheerluxe.me/zgw9MBmWi2JRyQJD2B6vSWd1PMs=/800x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F08%2Fnew-everything-this-beauty-brand-founder-is-loving-right-now.jpg) ](https://www.anantara.com/en/santorini-abu-dhabi) Anantara Santorini Retreat Hotel [ ![](https://media.sheerluxe.me/7HJuCBxXK2sqBnUmPQS_iLW8IAU=/800x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-040826-everything-this-beauty-brand-founder-is-loving-right-now-1.png) ](https://www.instagram.com/barkhashewak/) @NinaPark ### *9. The Trend To Leave Behind* Heavy, full-glam make-up. I'm much more drawn to effortless make-up that lets healthy skin shine through. ### *10. The Best Beauty Advice* Invest in your skin. Consistency will always beat quick fixes and healthy skin is the foundation of every great beauty routine. I also never underestimate the power of looking after your body from within, which is why collagen supplements are part of my daily routine. ### *11. The Worth-It Treatment* PicoSure laser treatments combined with exosome therapy. It's one of the most effective treatments I've tried for improving skin texture, clarity and overall skin quality. ### *12. The Best Buy Under AED 150* Anything from [Sheglam](https://www.sheglam.com/en). The pigmentation, formulas and overall quality are incredible for the price. ### *13. The Make-Up Bag MVPs* Right now, it's Natasha [Denona Concealer](https://www.nysaa.com/hy-glam-concealer/p/20335673), Victoria Beckham [Beauty Foundation Drops](https://harrods.prf.hn/click/camref:1101l5D244/destination:https%3A%2F%2Fwww.harrods.com%2Fen-ae%2Fp%2Fvictoria-beckham-beauty-the-foundation-drops-000000000007873338), NARS [blush](https://www.sephora.me/ae-en/p/powder-blush/P10058831), Barkha Beauty [Velvet Lip Blush in shade Alaia](https://barkhabeauty.com/products/velvet-lip-blush?variant=53391973679469) and L'Oréal [Brow Fixing Gel](https://www.amazon.ae/LOr%C3%A9al-Paris-Brow-Lamination-Hours/dp/B0CQ3373JW). It's a small edit, but they're the products I reach for every day. ### *14. The Travel Hero* [4AM Club's travel-sized make-up removing wipes](https://4amskin.com/products/clean-sheets). They're compact, practical and ideal for long-haul flights or a quick refresh between meetings. ### *15. The Beauty Brand To Know* [Marc Jacobs Beauty](https://www.selfridges.com/AE/en/cat/marc-jacobs-beauty/). I'm really excited to see its new direction. It feels fresh, modern and still has that sense of luxury the brand has always been known for. ### *16. The Fashion Staple* My [Chrome Hearts jeans](https://chromeheartswear.com/product/chrome-hearts-denim-light-blue-jeans/). They're effortlessly cool and somehow make even the simplest outfit feel put together. [ ![](https://media.sheerluxe.me/YFYkujdEDsC0PLKaXDCFQpMyoE4=/800x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-040826-everything-this-beauty-brand-founder-is-loving-right-now-2.jpg) ](https://www.instagram.com/barkhashewak/) @BarkhaShewak [ ![](https://media.sheerluxe.me/2GUapz5GrDWiE-BXfcHydB-B4ZM=/800x0/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-040826-everything-this-beauty-brand-founder-is-loving-right-now-3.png) ](https://www.instagram.com/barkhashewak/) @NinaPark | Sienna Restaurant ### *17. The Restaurant Recommendation* [Sienna in DIFC](https://siena-restaurants.com/). The food, atmosphere and service never disappoint. ### *18. The Hotel Escape* The [Anantara Santorini Retreat Hotel](https://www.anantara.com/en/santorini-abu-dhabi) in Abu Dhabi. Every detail felt thoughtfully considered, making it both luxurious and incredibly relaxing. ### *19. The Best Recent Purchase* [A molecular hydrogen water bottle](https://drwater.store/products/dr-water-hydrator-max-hydrogen-water-bottle?variant=46189469302956&country=AE¤cy=AED). I'm fascinated by wellness and biohacking – it's become part of my everyday routine. ### *20. The Wellness Ritual* Spending 30 minutes in an infrared sauna a few times a week. It's time for me to completely switch off, recharge and reset. ### *21. The Current Read* [*Evolve Your Brain* by Dr Joe Dispenza](https://www.amazon.ae/Evolve-Your-Brain-Joe-Dispenza/dp/075730480X). It's one of those books I come back to time and time again because I always take something new away from it. ### *22. The Wish List Item* The latest summer collection from [Gianvito Rossi.](https://www.gianvitorossi.com/cy_en/woman/new-arrivals/) The designs are timeless, elegant and exactly the kind of pieces I'll wear for years. ### *23. The Next Big Thing* Launching my new anti-ageing skincare line. It was developed in Korea using ingredients such as NAD and peptides and it's the biggest project I've worked on to date. I can't wait to finally share it. *Follow* [@BARKHASHEWAK](https://www.instagram.com/barkhashewak/) & [@BARKHABEAUTY](https://www.instagram.com/barkhabeauty/) *more from* Beauty [View All Beauty](/beauty) ![The Beauty Radar: July](https://media.sheerluxe.me/qbwLHVgmVplio2wmXBFdhsjRJ0I=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-280726-site-assets-beauty-radar-hero-thumb.jpg) [Beauty](/beauty) / 28 July 2026 [## The Beauty Radar: July ](/beauty/the-beauty-radar-july-0) ![11 Luminous Highlighter Sticks For That Summer Glow](https://media.sheerluxe.me/McjJBtuuWCFKucfscEZ_fCsEucg=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-210726-site-assets-luminous-highlighter-sticks-hero-thumb.jpg) [Make-up](/beauty/make-up) / 21 July 2026 [## 11 Luminous Highlighter Sticks For That Summer Glow ](/beauty/make-up/best-highlighter) ![Peter Philips On The Make-Up Rules He Swears By](https://media.sheerluxe.me/krA21zTNpssP400vS86Lfe3L4tI=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F07%2Fsl-me-070726-site-assets-peter-philips-on-the-return-of-glossy-lips-the-makeup-rules-he-swears-by_0.jpg) [Make-up](/beauty/make-up) / 07 July 2026 [## Peter Philips On The Make-Up Rules He Swears By ](/beauty/make-up/peter-philips) ![The Beauty Radar: June ](https://media.sheerluxe.me/AhJm-C5LJ0nLfiDHLYMeaCahdRs=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F06%2Fsl-me-300626-site-assets-beauty-radar-hero-thumb.jpg) [Beauty](/beauty) / 30 June 2026 [## The Beauty Radar: June ](/beauty/the-beauty-radar-june-0) ![The SL Team’s Complexion Picks For A Summer Glow](https://media.sheerluxe.me/8ujcAKkHQeiATWGibxTtbI4xh-g=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F06%2Fsl-me-160626-the-sl-team-share-their-go-to-complexion-products-for-a-summer-glow-hero-thumb.jpg) [Make-up](/beauty/make-up) / 16 June 2026 [## The SL Team’s Complexion Picks For A Summer Glow ](/beauty/make-up/glowing-skin) ![A Celebrity Make-Up Artist Shares Her Repeat Beauty Buys ](https://media.sheerluxe.me/9lX6Jys3OWn_iGN8wgKyonrRrWQ=/200x267/smart/https%3A%2F%2Fsheerluxe.me%2Fsites%2Fsheerluxe-me%2Ffiles%2Farticles%2F2026%2F04%2Fsl-me-140426-site-assets-a-celebrity-makeup-artist-shares-her-repeat-beauty-buys-hero-thumb.jpg) [Insiders](/beauty/insiders) / 14 April 2026 [## A Celebrity Make-Up Artist Shares Her Repeat Beauty Buys ](/beauty/insiders/a-celebrity-make-up-artist-shares-her-repeat-beauty-buys) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsheerluxe.me%2Fbeauty%2Finsiders%2Feverything-this-beauty-brand-founder-is-loving-right-now&t=Everything+This+Beauty+Brand+Founder+Is+Loving+Right+Now) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsheerluxe.me%2Fbeauty%2Finsiders%2Feverything-this-beauty-brand-founder-is-loving-right-now&description=Everything+This+Beauty+Brand+Founder+Is+Loving+Right+Now&media=) [ WhatsApp ](https://api.whatsapp.com/send?text=Everything+This+Beauty+Brand+Founder+Is+Loving+Right+Now+https%3A%2F%2Fsheerluxe.me%2Fbeauty%2Finsiders%2Feverything-this-beauty-brand-founder-is-loving-right-now) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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